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LYFE Kitchen is an American fast-food restaurant chain operating in California, Texas, Colorado, Illinois, Nevada, New York and Tennessee.〔Peterson, Hayley. ("Two Former McDonald's Executives Are Leading A Fast-Food Revolution" ), "Business Insider", 28 July 2014.〕 The company's name is an acronym that stands for "Love Your Food Everyday".〔Kaufman, Frederick. ("Former McDonald’s Honchos Take On Sustainable Cuisine" ), ''Wired'', 31 July 2013.〕 LYFE's official motto "Eat Good. Do Good. Feel Good." reflects the company's mission to serve low-calorie, sustainably-sourced meals. It is considered to be fast-casual dining and is part of the rising trend of "farm-to-counter" restaurants that source their ingredients from local growers.〔Moskin, Julia. ("Hold the Regret? Fast Food Seeks Virtuous Side" ), "The New York Times", 25 July 2014.〕 Co-founder Mike Donahue said the chain emphasizes "the tastiness" of the items on its menu rather than the health-food qualities, "I tell our people they have to start every message with 'Tastes great, tastes great, tastes great. And oh, by the way, it is good for you, he told the Los Angeles Times.〔 LYFE was founded in 2011 by Mike Roberts, the former global president of McDonald's, Stephen Sidwell, and Mike Donahue, McDonald's former chief of corporate communications in Palo Alto, California.〔 The company plans to open up to 20 locations during 2015. In 2013, the "Lyfe Kitchen Retail" division was launched to sell a number of transfat-free frozen entrees through Target, Publix, Safeway, Amazon, and other outlets. The division was renamed "Luvo" after being bought by its current CEO, former Lululemon CEO Christine M. Day. The company is reportedly planning an IPO. == History == While acting as president of McDonald's, Mike Roberts tried to push the fast-food restaurant toward serving more nutritionally-oriented fare, most notably by leading the development of the Apple Dippers now served in McDonald's Happy Meals.〔 After his resignation as president and the expiration of his noncompete agreement, Roberts' business partner, Stephen Sidwell approached Roberts and Mike Donahue (also a former McDonald's executive) with a business idea for a healthier brand of fast-food. By March 2010, they had created a sample menu with the help of Oprah’s celebrity chefs, Art Smith and Tal Ronnen.〔Gladstone, E.C. ("Art Smith and Former McDonald's COO Mike Roberts Open Lyfe Kitchen" ), "Bon appetite", 27 March 2013.〕 In August 2011, LYFE Kitchen opened it first location in Palo Alto, California. Then CEO Mike Roberts told the Palo Alto Patch, "We chose Palo Alto because of the people, because of the innovative spirit here. Because a lot of early adopters to movements that move across the country start here in California. We can get our produce here fresh, local, organic, hormone-free, antibiotic-free, all within a hundred miles of Palo Alto".〔Selverston, Aaron. ("Q&A: Can LYFE Kitchen be a Healthy McDonald's?" ), "Palo Alto Patch", 27 July 2011.〕 The restaurant was met with positive reviews from critics and locals, and the company soon expanded to other locations throughout California.〔Karnes, Beatrice. ("After Wowing Palo Alto, LYFE Kitchen is Ready for Expansion" ), "Palo Alto Patch", 19 October 2012.〕 By 2013, LYFE Kitchen opened its first franchise location in Chicago.〔("LYFE Kitchen Open Restaurant in the Windy City" ), "Businessweek", 15 November 2013.〕 In 2013, the "Lyfe Kitchen Retail" division was launched to sell a number of transfat-free frozen entrees through Target, Publix, Safeway, Amazon, and other outlets. The division was renamed "Luvo Inc." after being bought by its current CEO, former Lululemon CEO Christine Day.〔 In May 2014, restaurant developer Carlisle Corp. made a large, undisclosed investment in LYFE Kitchen and prompted the relocation of its company's headquarters from Chicago to Memphis.〔Poe, Ryan.("LYFE Kitchen to move HQ to Memphis, open 2 restaurants" ), "Memphis Business Journal", 13 August 2014.〕 It was also announced that Chance Carlisle was to succeed Mike Roberts as LYFE's chief executive officer. Roberts still holds a place as a member of LYFE's board.〔Ruggless, Ron.("Wendy’s franchisee acquires minority stake in LYFE Kitchen" ), "Nation's Restaurant News", 15 August 2014.〕 On December 1, 2014, LYFE Kitchen opened its fourteenth store unit in New York City, New York.〔 On August 6, 2015, a location was opened in the company's headquarters city of Memphis, Tennessee.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「LYFE Kitchen」の詳細全文を読む スポンサード リンク
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